New York-based Real Estate Agency · real estate
New York Real Estate Agency Automates Salesforce for Efficiency
A New York real estate agency automated Salesforce workflows, improving efficiency and scaling operations.

- 0%
- manual processes eliminated
- instant
- agent response time
- complete
- salesforce monitoring reduction
- improved
- operational efficiency
- 01
What was going wrong
As the agency expanded, manual handling of new leads and tenant requests became overwhelming. Agents were bogged down by the need to constantly monitor and update Salesforce records, leading to delays and inefficiencies. The reliance on manual processes created operational bottlenecks and risks, with fragmented workflows and missed opportunities. The agency needed a unified system to streamline operations and improve response times without overburdening their team.
- 02
What we built
Seyreon designed a custom automation system to integrate Jotform, email, and Salesforce into a seamless workflow. The system captures and processes tenant and lead inquiries automatically, updating Salesforce in real time. It routes requests to agents via email and WhatsApp, eliminating the need for constant dashboard monitoring. Automated communication with clients and streamlined invoice handling reduced manual coordination, transforming Salesforce into an active operational engine rather than just a database.
- 03
What changed
The agency saw a drastic reduction in manual workload and improved response times. Agents received instant notifications, allowing them to act swiftly without logging into Salesforce constantly. The automation ensured all requests were captured and resolved efficiently, improving client satisfaction. This transformation allowed the agency to manage growth without operational chaos, creating a scalable and reliable system.
What this story proves
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